The Effects Of Drugs On Society s Perspectives On Drugs

The representation of drugs has been frequently changing since popular songs and films have emerged in the Western nations. These changes varied from a negative perspective to a more open and positive portrayal on drugs from the late 1800s till this present day respectively. The entertainment industry plays a huge role in the influence on society’s perspectives on drugs as some films would have depicted drugs being the cause of violence and tragedy while some other films would portray the drugs as a recreational use for some individuals who feel the need to use it to overcome the adversity of fitting into society or challenge it. Till this present day, even though there is a lot more optimism on the views of drugs than the earlier century,†¦show more content†¦Thus, why artists and writers would use this to send their ideas on the prohibition of drugs through media. The imagery of drugs slowly shifted away from the morality of anti-drugs, then focused towards normalising illegal drug use as it approached the years 1960s and 1970s. The film Easy Rider (1969) establishes two white men providing illegal drugs (cocaine) in exchange for money which would allow them to buy into their freedom or in other words the ‘American Dream’. Unfortunately the two men were murdered at the end of the film because they lost sight of their freedom as Boyd (2010, p.61) mentions ‘In Easy Rider, it is not the drug that produces harm (a dominant theme in earlier films); rather it is conventional society that is represented as dangerous, embodied in the form of working-class Southern white men†, a movie that wouldn’t have been screened 50 years ago from that period. This film also demonstrates the hardship of earning money and pursuing the American Dream would result to dealing drugs for cash in order for that dream to become a reality. Ma nderson (1995, p. 812) states ‘it reveals, furthermore, the ways in which â€Å"the drug problem† is not about the drugs at all. The law, as much as the user, must learn to â€Å"just say no†

Ethical Issues by Red Bull - 719 Words

Ethical Issues Encountered by Red Bull Red Bull has successfully implemented marketing strategies to appeal to their target market, mainly young consumers, throughout the world. This product is popular globably, and is sold in bars, night clubs and supermarkets. Red Bull may claim to â€Å"give you wings† but drinking too much of the popular energy drink may also lead to heart damage, as study suggests. Red Bull has repeatidly denied that their product is not dangerous and hazardous to the body. In a statement, it said that Red Bull had been proved safe by â€Å"numerous scientific studies†, and that it had never been banned from anywhere it had been introduced. There has been much controversy surrounding its consumption which had resulted in†¦show more content†¦Additionally, research has not been conducted to prove health risks associated with Red Bull. The lack of cohesive information about the long term effects for teenagers and adolescents raises some ethical questions with regards to targeting young consumers. Consumers of the product are encouraged by the FDA and Red Bull’s officials to exercise â€Å"common sense† and not to misuse the product. Several health experts in the United States and other countries believe there areShow MoreRelatedEthics in Red Bull1195 Words   |  5 PagesEthics in Red-Bull Name: Institution affiliation Ethics in Red Bull Introduction Red Bull is an energy drink that is produced by the company known, as Red Bull GmbH. Red Bull is the world leading energy drink. It sells more than 4, 000, 000, 000 cans all over the world. Red Bull drink incorporates ingredients like; caffeine, glucuronolactone, sucrose, B-group vitamins, glucose, and taurine. Besides, Red Bull drink is packed in aluminum cans. The company goes by the slogan â€Å"Red Bull gives youRead MoreRed Bull: the Drink for Generation Y970 Words   |  4 Pages1. What is the marketing mix for Red Bull? What markets does Red Bull attempt to reach? How do marketing mix elements and target markets combine to form the firm’s marketing strategy? The marketing mix for Red Bull consists of the following: Product: Energy drink Price: $1.99 (premium) Distribution: Across clubs and similar outlets, mass merchandisers Marketing Communication: Word-of-mouth to television advertising Red Bull attempts to reach extremists, sports enthusiastsRead MoreThe And Of The United States1113 Words   |  5 Pagescomprised of persons who purchased at least one Red Bull beverage in the last ten years. All members of the settlement who submit a valid and timely claim will have a choice of receiving either: (1) a $10.00 cash reimbursement; or (2) free Red Bull products with an approximate retail value of $15.00. The product packaging and sizing was determined by Red Bull at its discretion after the final value of the product option has been determined, and shipped at Red Bull cost. Class members need no proof of purchaseRead MoreAnalysis On Current Phase And Opportunities Of Red Bull Company1252 Words   |  6 PagesMARKETING AUDIT This phase provides analysis on current phase and opportunities of Red Bull using Situation analysis and SWOT analysis (see appendix 2). Authoritative writers like Kotler (1977), define marketing audit as an instrument to judge an organization’s overall commitment to a market orientation. Marketing audit helps in increasing the profitability of the company (Kotler, 1999). INTERNAL ANALYSIS i. The Company The organization s inside investigation manages the organization sRead MoreKjafh2187 Words   |  9 PagesMETHODOLOGIES RESEARCH ON SMART MARKETING STRATEGY OF RED BULL AND HOW THE COMPANY MAINTAIN ITS LEADING POSITION IN ENERGY DRINK INDUSTRY TABLE OF CONTENTS I. ABSTRACT 4 II. INTRODUCTION 4 III. BACKGROUND OF RED BULL 5 IV. LITERATURE REVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.6-7 V. RESEARCH OBJECTIVES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 VI. RESEARCH QUESTIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 VII. RESEARCH METHODOLOGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9-12 VIII. ETHICAL CONSIDERATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦13 IX. LIMITATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreRed Bull Research1920 Words   |  8 PagesExecutive Summary: From conducting this report it was found that Red Bull energy drink is facing some problems, the main one of which is the negative media that it has been receiving. However both primary and secondary research shown that negative publicity does not affect buyer behaviour to a great extent. Secondary research clearly states that Red Bull contains excessive amount of chemicals, some publications even compare it to highly addictive drugs as well as blaming the product for some deathsRead MoreRed Bull Marketing Research5380 Words   |  22 PagesExecutive Summary This report was written to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have closeRead MoreMarketing Strategies For Energy Drinks Essay958 Words   |  4 Pagesthat appealed to them (Webb, 2013). Ethical dilemmas arise throughout the marketing process (Johnson, 2016). When Monster was introduced in 2002, the long-term safety of the unique combinations of ingredients found in increasingly popular energy was unknown (Webb, 2013). Other ethical marketing issues included price fixing (discounted 4 packs for $5.00), advertising and product placement (Monster Energy supporting AMA Motorcycle Su percross 4), labeling issues (whether to market as beverage or liquidRead MoreSacred Hoops1560 Words   |  7 PagesPhil Jackson coached the Chicago Bulls basketball team to one of the longest winning streaks in professional sports. In his book, Sacred Hoops, he describes his approach to coaching a group of acknowledged stars. He clearly understands that simply collecting a set of outstanding players does not a championship team make. One way of understanding his approach is to think of every problem or project having components in four different spheres: 1. Mental, logical, scientific, technical 2. SystemsRead MoreRed Bull Marketing Analysis9152 Words   |  37 PagesContents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs

A Project Management Approach To Planning - Myassignmenthelp.Com

Question: Discuss about the AProject Management Approach To Planning. Answer: Freds shed Construction A budget has to be prepared for construction of a shed for presenting it to the project steering committee. Mr. Jones wants Fred Smith to develop a shed with a cost of approximately, $40,000. According to the specifications given by Mr. Jones, a project budget has been prepared by considering the best quality materials for the project. The size of the shed to be prepared is considerably large as it should accommodate to store tractors, utility, vehicles and should include spaces for a workbench, tools and fertilizers. The project work should commence within six weeks and therefore, estimated date of project initiation is taken as 20th February 2018. Me. Jones has made it clear that he needs the whole work to be completed within 3 weeks and therefore, the date of project completion is roughly estimated to be 20th March 2018. The budget for the whole project work has been prepared considering the salary of all the project team members and the construction workers. The site preparation is a crucial step of the shed construction as it involves proper survey of the site and locating the boundaries of the site properly. A proper project management methodology is to be followed for planning, designing and completion of the project. The detailed budget and work breakdown structure of the project is elaborated in the following table. Freds Shed Work Breakdown Structure Task Number/ ID Task Description Predecessor relationship (sequence) Time Resource Names Cost 0 Shed Construction 20.63 days $39,885.00 1 Project starts 0 days Contractor Fred $0.00 2 Requirement selection and Planning 0.88 days $2,160.00 2.1 Inspection of the site 1 2 hrs Contractor Fred $480.00 2.2 Meeting with Mr. Jones for selection of color and style of the shade 3 1 hr Contractor Fred $240.00 2.3 Documenting the requirements 4 2 hrs Contractor Fred $480.00 2.4 Estimating the materials required 4 2 hrs Contractor Fred $480.00 2.5 First installment of the payment receiving 6 2 hrs Contractor Fred $480.00 3 Shed Designing 2 days $2,440.00 3.1 Analyzing the requirements 3 5 hrs Contractor Fred $1,200.00 3.2 Designing the shade on basis of the place available 9 10 hrs Designer Karen $1,000.00 3.3 sharing the design with Mr. Jones 10 1 hr Contractor Fred $240.00 3.4 design Approval by Mr. Jones 11 0 hrs Contractor Fred ,Designer Karen $0.00 4 Site Preparation 7.25 days $7,710.00 4.1 Underground Cable Service Check 12 10 hrs Construction Workers $250.00 4.2 locating existing boundaries 12 4 hrs Surveyor $200.00 4.3 site clearance 15 20 hrs Construction Workers $500.00 4.4 Establishment of temporary site facilities 16 24 hrs Contractor Fred $5,760.00 4.5 Building the framework 17 10 hrs Designer Karen $1,000.00 5 Implementation 6.38 days $17,340.00 5.1 start of excavation work in the site 18 0 hrs Construction Workers $0.00 5.2 Booking of council inspection 20 1 hr Council Inspector $100.00 5.3 booking the concrete truck 20 1 hr Concrete truck [1] $5,000.00 5.4 setting dates for shed installation and power supply 20 1 hr Contractor Fred $240.00 5.5 receive of second installment of payment 23 2 hrs Contractor Fred $480.00 5.6 Construction of the Shed 24 48 hrs Contractor Fred $11,520.00 6 Shed Installation 7.38 days $3,515.00 6.1 shed delivery 25 1 hr Contractor Fred $240.00 6.2 connecting the main powers 24 18 hrs Subcontractor Eddie( electrician) $900.00 6.3 connecting the water supply pipes 24 15 hrs Subcontractor Bob(Plumber) $750.00 6.4 Installation of a toilet in the shade 29 15 hrs Construction Workers, Subcontractor Bob(Plumber) $1,125.00 6.5 Installation of Windows 27 10 hrs Subcontractor Gary( Glazier) $500.00 7 Site clearance and project handover 3.38 days $6,720.00 7.1 Removal of rubbish and temporary amenities from the site 31 6 hrs Contractor Fred ,Team members $1,680.00 7.2 Project completion 33 0 days Contractor Fred $0.00 7.3 Drafting the final bill 34 2 hrs Contractor Fred $480.00 7.4 documenting the projects 35 2 hrs Contractor Fred $480.00 7.5 Resource release 36 5 hrs Contractor Fred $1,200.00 7.6 Payment completion 37 10 hrs Contractor Fred $2,400.00 7.7 Keys handover 38 2 hrs Contractor Fred $480.00 7.8 Client sign off 39 0 hrs Contractor Fred $0.00 8 Project ends 40 0 hrs $0.00 Table 1: The budget prepared for the Project (Source: Created by Author using MS Project) The work breakdown structure of the project is illustrated below- Figure 1: The work breakdown structure of the Project (Source: Generated by author using MS Schedule Pro) Figure 2: Representing the Gantt chart of the project (Source: Generated by author using MS Project) The work activities marked in red in the Gantt chart above depict the critical path of the project. The project is complex as the time available for the project is very less. A strategic planning is required for meeting all the requirements specified by Mr. Jones. A budget of $39,885 has been prepared that covers all the specification set by the Mr. Jones. The budget table specifies the tasks that are needed to be implemented for project development. The project team is small and therefore proper resource allocation is necessary. The budget table indicates the different resources allocated for the different tasks associated with the project. Bibliography Fewings, P., 2013.Construction project management: an integrated approach. Routledge. Joslin, R. and Mller, R., 2015. Relationships between a project management methodology and project success in different project governance contexts.International Journal of Project Management,33(6), pp.1377-1392. Kerzner, H., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Larson, E.W. and Gray, C., 2013.Project Management: The Managerial Process with MS Project. McGraw-Hill. Meng, X., 2012. The effect of relationship management on project performance in construction.International journal of project management,30(2), pp.188-198. Walker, A., 2015.Project management in construction. John Wiley Sons.

Penalty Rates Given Imposed By Government â€Myassignmenthelp.Com

Question: Discuss About The Penalty Rates Given Imposed By Government? Answer: Introducation The Caf Cartagena operated 10 hours on each Sunday and has 5 employees. The penalty rates given imposed by the government for working on Sundays are $40 per hour. This let the employees earn $400 each on Sunday. The cost of salary for the caf owners is 400*5=$2000. The others costs including coffee cups and electric charges are $500. The cost of coffee machines is $1000. All these summed up to derive the accounting or explicit cost of the caf. This amount fell when government reduced the penalty rate to $20 and that further reduced total accounting cost. The implicit costs are being the opportunity cost the firm undertakes for running the coffee shop on Sundays. The economic profit and accounting profit figure also changed and shown in the following tables. Total Revenue from sales per Sunday $12,000 Explicit Cost Wages to employees $2000 Other costs (Coffee cups, electric etc) $500 Cost of coffee machine $1000 Total Explicit Cost $3500 Accounting Profit (less Explicit Cost) $8500 Table 1: Accounting Profit (Before Cut) Total Revenue from sales per Sunday $12,000 Explicit Cost (After Cut in Penalty Rate) Wages to employees $1000 Other costs (Coffee cups, electric etc) $500 Cost of coffee machine $1000 Total Explicit Cost $2500 Accounting Profit (less Explicit Cost) $9500 Table 2: Accounting Profit (After Cut) Total Revenue from sales per Sunday $12,000 Implicit Cost Rent of coffee shop on Sunday $1500 Total sacrifice made from withdrawing cash from bank $400 Total opportunity cost of owning business over job $800 Total Implicit Cost $2700 Total Explicit Cost $3500 Economic Profit (less Explicit Cost and Implicit Cost) $5800 Table 3: Economic Profit (Before Cut) Total Revenue from sales per Sunday $12,000 Implicit Cost (After Cut in Penalty Rate) Rent of coffee shop on Sunday $1500 Total sacrifice made from withdrawing cash from bank $400 Total opportunity cost of owning business job $800 Total Implicit Cost $2700 Total Explicit Cost $2500 Economic Profit (less Explicit Cost and Implicit Cost) $6800 Table 4: Economic Profit (After Cut) The average total cost defines the per unit cost of production. This can be derived by dividing total cost by total units of coffee sold. At this point, we consider total cost to be total accounting cost hence ATC= TC/Q = $3500/4000 = $0.875 After the cut in penalty rate by the government the total accounting or explicit cost fell to $2500 that further reduced average total cost equals to $2500/4000= $0.625 The concept of sunk cost refers to the cost made in production that can not retrieved or recovered back by any means. This is similar to fixed cost incurred in any production with only difference being fixed cost is the payment made inform of investment or contractual deal and can have possibility to be revered with higher scale of production and sales that would generate more revenue and profit. Higher ale would die down the fixed cost incurred with falling average and total cost of production and service. This combined with higher revenue earned reaps higher profit and the fixed cost becomes recovered over time. However, sunk cost is different. It is more like onetime payment or cost incurred that have no possibility or scope to be recovered by means of production, sales or any strategies. In our case study, the Caf incurs explicit cost and implicit cost respectively. Before the cut in the penalty rate there has not been any sunk cost in the business since all the costs made for pa ying the salary of employees, other cost including electric, coffee cup etc, cost of coffee machine and the opportunity cost of selling coffee on Sunday in Cartagena. After the government reduced the penalty rate of working on Sunday from $40 to $ 20, the caf incurred lower explicit cost with implicit cost remaining same. This increased the economic profit and accounting profit both in terms of extra earning. This induced them to celebrate and for that they drew cash of $1000 which they never returned. Now this amount can be treated as sunk cost, because this cannot be retrieved back through the means of selling coffee that also under no action taken by them in order to sale more and earn more profit. Cartagena operates in an extremely competitive market. Due to that they can not increase the price per cup of coffee in the shop because they know doing so will reduce the consumers of their service and that can be drastically low up to zero also. However, the owners have the ability to sell any number of coffees at the prevailing price of $3.00 per cup of coffee. This leads to elastic demand curve since for one unit increase in price no matter how small, the change in demand is infinitely large and falls to zero making the slope of the demand curve infinite and it looks like horizontal line. Due to operating in highly competitive market, they knew that they wont be able to make any changes in prices since that would lead to greater fall in the demand ultimately incurring loss. But they had the opportunity of increasing sales up to any units more than they did on each Sundays. Operating at their full capacity they were able to sell 4000 cups of coffees per Sunday. When the government reduced penalty rate it reduces accounting cost of the firm and increasing the economic profit than before. At this point they could hire more employees since per employee salary cost now reduced to half of the amount incurred previously. Utilizing the lower penalty rate, they could easily higher more and sell more to earn more. But they did not do so. Apparently, their decision might seem irrational but they actually took good decision. To justify this it can be highlighted from the case study that they were operating at full capacity. No matter how much more they employ, it was not possible to earn more if the capacity was not expanded. To extend and expand the capacity of production business plan and larger cost would have to be incurred. Moreover this takes time too since it is long run concept. Therefore, their decision was perfectly right as per my analysis. References Baumol, W. J., Blinder, A. S. (2015).Microeconomics: Principles and policy. Cengage Learning. Fisher, F. M., Shell, K. (2014).The Economic Theory of Price Indices: Two Essays on the Effects of Taste, Quality, and Technological Change. Academic Press. Nicholson, W., Snyder, C. M. (2014).Intermediate microeconomics and its application. Cengage Learning. Rios, M. C., McConnell, C. R., Brue, S. L. (2013).Economics: Principles, problems, and policies. McGraw-Hill. Shephard, R. W. (2012).Cost and production functions(Vol. 194). Springer Science Business Media. Shepherd, R. W. (2015).Theory of cost and production functions. Princeton University Press. Varian, H. R. (2014).Intermediate Microeconomics: A Modern Approach: Ninth International Student Edition. WW Norton Company. West, D. C., Ford, J., Ibrahim, E. (2015).Strategic marketing: creating competitive advantage. Oxford University Press, USA.